Evaluation Activity 4

Who are your audience and what have you learned from your audience feedback?

The intended outcome of our production was to grasp our audiences attention through the use of various shot types and fast action editing, also keep them intrigued as to what is happening next without giving too much information away, this leaves our audience wanting to come and see our film as soon as it is released, which is the aim of every trailer ever made. The fast action scenes that extend our audience range into hinting at the action genre, such as the shots referring back to the duct tape-kidnapping scene of Louis and Caitlin in the cellar, which was deemed successful according to our audience feedback, from within class reviews also from our social links from friends on Twitter and Vimeo another shot which builds up suspense would be the car scene, where Adam jumps out of the moving vehicle. The suspense is building, wondering where he could be going.

 

What stylistic techniques were used to create audience appeal?

In accordance to Steve Neale’s audience theory of pleasure is derived from ‘repetition and difference’ we have tried to incorporate both repetition and difference between the genre. For example, we used generic elements such as chiaroscuro lighting but we also opposed that by showing the antagonist's face in the trailer, suggesting to the audience that this a mutation of the genre they first assumed rather than a carbon copy. Just as Christian Metz  says: ‘To survive, genres mutate and join with others to form hybrid genres’ which is what we aimed to do in our production, such as the action comedy Hot Fuzz.

What media theories were utilized? Were the representations involved appropriate to the product?

This links to ‘Roland Barthes Enigma Theory’, He said there is more than one way to read text or television programme etc; he said this because every time you see something you can see it in a slightly different way. Barthes enigma code is saying that film, television programmes and posters makes the audience question something and pulls them in.

For example, murder mysteries do not often show the killer so this

makes the audience question who the killer is and creates questions

in their mind. It’s saying that the narrative establishes then you solve

 the mystery, disruption etc. this is what we have tried to create within our production.

 These recurring characters are ones such as the:

Hero (or heroine): (Adam)

Villain: the kidnapper(Louis)

The gift giver:

The sender:

The false friend: the mans wife (Caitlin)

The helper : the police woman on the phone call.

The damsel in distress: the mans wife (Caitlin)