Typical of all genres
· They tell the general plot of the movie in a highly condensed fashion compressing maximum appeal into a short amount of time, attracting the target audience
· Use some of the best scenes of the film to attract the audience (but not giving away too much)
· The music matches the mood of the film
· Inform the audience of the film's rating, release date and production team
Horror
· Frighten, panic and alarm the audience
· Plays upon common fears
· May use blood or shocking images
· Unusual shot angles
· Uses suspense building music
· Quick cut shots, with frequent use of black screens
· The colour red is used quite often as it represents fear and danger
Romcom
· Close up of characters to convey their emotions
· Upbeat music used (usually pop music)
· More dialogue – demonstrates jokes and conversations
· Establishes main character, love interest and enemy
· Use of voiceover to convey the story - the character may be the narrator, and this would demonstrate their emotions rather than the storyline
Action
· Shows good vs. evil
· Boost in contrast - teal and orange are frequent colours used
· Shows points of jeopardy
Sci-fi
· Illustrates special effects
Crime
· Use of weapons
