Rough Cut Of Procure

Rough Cut 1 from Megan Hayhurst on Vimeo.

Procure The Film

The ultimate idea of the trailer is that it starts with a man waking up and preparing for what the audience presumes is a normal day. However as it progresses each significant event of his morning i.e. as he switches his alarm clock off it will lead to shots from a scene that will happen later on in his day. For example, the closing of his front door could lead to the gun being shot in the later scene.

The genre of the film is thriller/action, thus we will include the conventional genre elements of creating suspense, creating enigmas, fast paced jump cuts, chiaroscuro lighting and strong conventional Propp character types. The focus of the trailer is to create enigmas for the audience in order to hook them in, although it is a thriller so therefore there will be dramatic qualities to the film in the trailer we hope to make it more action based since it’s only a teaser trailer.  

The main focal marketing point for our trailer is its genre stereotypical set up, in that although it’s not a brand new idea it’s still a well-developed classic that conforms to well established conventions. However, due to the seemingly stereotypical narrative film it will therefore shock audiences through its twists and turns of which they would not have guessed from the trailer. What will also be a selling point for our film will be the fact that Hassan Khan (a highly credited director) is directing the film, therefore attracting fans of him and his films will want to come and see it. We would hope that it will be shown in all major cinemas such as Odeon and Vue due to its wide audience appeal. 

                                               

Our main target audience for our trailer is mostly male teen audience due to the heavily populated action shots which are usually associated with a male demographic. They will probably be aged 15-30 (as our film would probably get a 15 rating) and will be the typical mainstream cinema goer who shops in the mainstream shops such as Topman etc. However this won’t be an all-male target audience, although the trailer itself will be mainly male orientated, the film will have dramatic elements to it making it more appealing

Driving Shots

Drive-by Shooting: Using Your Car to Make Better Videos from Vimeo Video School on Vimeo

Production Company Subsidary Logo Design

As we intend to use an animated title, we decided to use a video clip, as opposed to animating stills. Rather than filming the shots ourselves, we decided to use a pre-existing video clip on YouTube. However, it took some time to find one suitable for our production.

Once we had found a video similar to what we had in mind, I downloaded it with Realplayer.

 

Once downloaded, I then edited it down to the required 6 seconds in Windows Movie Maker at home, as the clip was 18 minutes long in total.

It was then exported in high definition in order to match the shots we had already filmed and uploaded to Dropbox to then be edited n Pinnacle

Once uploaded, it was spliced every 12 frames and some were deleted at random in order to produce jump cuts. A filter was then added in Magic Bullet and adjustments were made in Chroma Keyer. Finally, the Movie Trailer Complete motion title was added.

Sound effects were added from Soundbible.com, as the sound from the actual clip wasn't what we required.

Rough Cut Edit Analysis

After receiving feedback about our rough cut edit, we made some changes to our production. We were also told what the best aspects of it were.

The main criticism was the fact that the story wasn’t clear. In order to make it clear, we will either add a voice over or dialogue. However, this may be difficult, as we have both a recording of a wedding ceremony and music with lyrics in our production.

There was also criticism in regards to the sound used. We will change the levels of the vows and the music, making the former louder, as it is of more use to the viewer in terms of creating meaning. We will also attempt to edit ‘Angels’ down so that only parts of the tracks without vocals are used. Failing this, I will opt for our initial idea of recording the guitar and bass parts myself in Cubase. However, we were told that lyrics did work with the institutional information, whereas for the rest of the production it is just confusing when combined with the wedding recording.

Our shots appear to be well composed and there is a variety of them, flowing smoothly due to good editing. We were told that this, along with the use of the Green Pearl filter in and saturation adjustments in Magic Bullet, made it look more professional. As well as our use of post-production special effects, we were also complimented on those created in-camera, namely the car bailout scene. However, the editing pace needs to slowly increase in order to create tension, diegetic noise needs to be added to the aforementioned scene, the earlier car scenes need lightening and more transitions need to be used.

 

 

Music Choices

Music in a trailer can be very useful in establishing mise en scene and therefore when choosing what music we were going to use in the background we had a number of choices that we had were from the free music file sharing site Soundcloud. Here are some examples of music we thought you using:

Insatsstyrka 7- Soundcloud

In this particular example it is a more an orchestral based backing track, with its low bass notes and use of violins it creates a mysterious and ominous air to it which is good for a thriller trailer. And the fact that it is not overly dramatic also is in keeping with the beginning of our piece with the ‘waking up scene’ which is not dramatic itself.

Eliminator (Epic trailer version)- Soundcloud 

In this next example the title itself suggests the nature of it with it building from quite a slow tense piece to a very dramatic and epic climax at the end. Again it is an orchestral piece with lots of violins and low bass notes which would create the air of mystery and suspense however the overly dramatic climactic ending is perhaps too dramatic for our film trailer.

Brand X Music – World Without End remix- Soundcloud

Another example of potential trailer music is this, where like the previous example it begins slowly with only a small amount of instruments and then builds to a climactic ending. However the beginning of the piece appears quite light hearted with the major style chords which is not the effect we were looking for in the beginning shots as they need to set enigmas etc. Although the ending we quite enjoyed in accordance to the running/car scenes at the end it was again a little more overdramatic than we wanted it to be.   

Summon the Wolves- Soundcloud

Teaserevan-chrisinger- Soundcloud